In 2003, a group of young people formed an advertising campaign to express their views on branding and marketing。
Over the past ten years, the brand and marketing problems that have been easily solved by the company have been found in various fields. This includes the adaptation of localization of multinational brands, as well as the growth and incubation of domestic brands.
The brands that are easy to serve can maintain a single image and convey specific messages to different target audiences. It is necessary to establish a long-term relationship between the brand and its audience.
This is always a good idea, so it will focus on assisting customers to come up with an idea that is both appropriate and unique, and conveys the essence of its brand。 This unique and attainable idea is relevant to the customer; Outstanding but easy to understand and easy to recall。
When we are paying attention to brand competition rather than begining from the actual demand of consumers, in fact, we are fashioned an era of homogeneity, and for consumers, your brand is far from them.
And when we stop focusing on competitive brands and try to get closer to consumers, you'll find that you suddenly have a new vision。